Corporate America’s newest union insult
"Put it all together, and you see the sleight of hand: In the same way rapacious oil companies try to green-wash their brands to align them with environmental sentiment, the particular industries and companies airing these ads are subtly “worker-washing” their brands in an attempt to equate themselves with populist economic outrage. That they can accomplish this with so few noticing proves that in the age of truthiness, anything can be corporatized — even the anti-corporate zeitgeist."
