www.inthesetimes.com/article/16116/how_walmart_organizers_turned_the_internet_into_a_shop_floor/
"Of the estimated 1,500 Walmart protests that occurred across the country on Black Friday last year, many were planned online, organized either directly by OUR Walmart or using its templates and tools. Much of that turnout came from the kind of efforts that have become commonplace in recent years—creating Facebook event pages, for example, or posting links to event websites on Twitter.
But some of the campaign's efforts are decidedly more innovative."
