https://www.americanprogress.org/issues/immigration/report/2015/01/06/101605/the-changing-face-of-americas-electorate/
"Demographic changes are occurring at such rapid rates that, in some states, regaining 2004 levels of support simply will not be enough for the Republican presidential candidate to win them back in 2016. In other words, as voters of color become a larger share of the electorate, winning a state in 2016 will necessitate a higher level of support among voters of color than in past elections."