http://mediamatters.org/blog/2015/02/04/why-media-shouldnt-take-gop-attempts-to-rebrand/202407
"Early news coverage of the 2016 presidential campaign has tacitly allowed the GOP to disingenuously rebrand itself as a party of the middle class, despite the fact that the party's new rhetoric doesn't align with its policy positions that continue to exacerbate income inequality. When highlighting Republican rhetoric about the need to reduce income inequality, media should take care to hold the GOP accountable for its actions, not just its words."
