http://thinkprogress.org/election/2015/08/03/3687152/kochs-rebrand-themselves-as-champions-of-the-poor-rightful-heirs-to-civil-rights-movement/
"This isn’t the first time the Koch empire has attempted to re-brand itself. Earlier this year, the brothers launched a media charm offensive in which they described themselves as economically conservative and socially liberal — despite spending tens of millions of dollars on campaigns to ban abortion and gay marriage, among other socially conservative causes."