This is how the GOP imploded: The real story behind the conservative crack-up, and the creation of Donald Trump
"Movement Conservatives stood firmly against taxes and government activism, but they built their power by adding racism to their anti-government crusade. They argued that tax dollars redistributed wealth from hardworking white people to undeserving people of color and women. This argument proved a winner when Movement Conservative Arizona Senator Barry Goldwater’s only five states in 1964–aside from his home state—were in the Deep South. In 1968, Nixon captured Goldwater voters by adopting the Southern Strategy to assure white southerners that the days of federal enforcement of civil rights were ending. In 1980, Reagan began his general election campaign in Philadelphia, Mississippi, where three civil rights workers had been murdered during Freedom Summer, and told the crowd, “I believe in states’ rights.” The message was unmistakable. He also used the image of the “Welfare Queen,” a black woman who stole tax dollars by making fraudulent welfare claims, in winning the presidency. With a Movement Conservative in the White House, the faction’s leaders tied the Republican Party to tax cuts, the deregulation of business, and the end of social welfare policies. Then, when even racism did not produce enough popular support for their economic policies, leaders welcomed evangelical voters into their movement, promising them conservative social legislation in exchange for their votes."
