Why Trump Can Lie and No One Seems to Care @alternet:
"One simple explanation is that Trump has changed the rules. He is not a politician but a provocateur, and he isn’t held to the same standards as Clinton or Bernie Sanders or even Cruz, all of whom actually have policies. For Trump, policies are beside the point. Another explanation is that long before Trump, social scientists observed that truth matters less to people than reinforcement, and that most of us have the ability to reformulate misstatements into truth so long as they conform to our own biases. We believe what we believe, and we are not changing even in the face of opposing facts (without this capacity for self-deception there would be no Fox News). There is, however, another and even more terrifying explanation as to why the truth doesn’t seem to matter. It has less to do with Trump or our own proclivities to reshape reality than it has to do with infotainment — with the idea that a lot of information isn’t primarily about education or elevation, where truth matters, but entertainment, where it doesn’t. You might call it “the Winchell Effect"."
